Bic and Marrakesh
Creative, inventive Marrakchis – design
Well, the obvious answer is ‘write’. The original Bic pen
was a functional design that allowed a very cheap pen to be produced by mass
production. It was not beautiful but it was useful – and a great improvement on
quills, ink pots and nibs.
The Marrakchis (those living in Marrakesh) have managed to
transform this mundane item into something of beauty. Already well-known for their beautiful
tassels, tie-backs for drapes, the resourcefulness of designers combined with
the skill of the tassel maker was then applied to the humble Bic …..
The result is a beautiful, original and inexpensive pen.
Buy a bunch as gifts for family and friends. They do not weigh much, do not cost much - a great gift solution for our guests. Come
and stay with us in our boutique hotel , Riad Ariha, situate in the old city
(medina) of Marrakech. We now have the pens for sale in the riad – no haggling!
Our website: www.riadariha.com
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